Learning Outcomes

Understanding Sales Fundamentals

Sales and Customer Care Integration

Building Effective Sales Strategies

Sales and Service Metrics

Lesson Summary

In this module, you will learn how to build a robust sales foundation by mastering strategic planning, goal-setting, and creating SMART objectives. Learn market research, pricing strategies, and effective marketing approaches to craft a detailed sales plan. By the end, you will have a roadmap for your team to achieve specific and measurable goals.

Effective Sales and Customer Care for Businesses - Course Assessment

Maximise your business success by mastering the sales and customer care strategies presented in this free online course.

Effective Sales and Customer Care for Businesses

This strategic guide for business owners covers crucial topics such as sales planning, prospecting, and persuasive sales presentations. Learn to measure success with key performance indicators and enhance customer support. Explore future trends like e-commerce integration and personalisation. Embark on this transformative journey with this course now for actionable insights, empowering your growth in sales and customer care.

The Psychology Behind Pricing and Buying Decisions

Anchoring and Price Point Strategies

Scarcity and Urgency in Pricing Psychology

Building an Optimised Pricing Journey With Psychological Strategies

Ethical Pricing Psychology: Proven Strategies to Boost Conversions - Assessment

Discover the powerful psychology behind pricing and consumer buying decisions with this free online course.

Ethical Pricing Psychology: Proven Strategies to Boost Conversions

This course takes you inside the psychology of pricing, where numbers, perception, and behaviour intersect to drive decisions. You’ll learn how anchoring, charm pricing, scarcity, and urgency shape buyer choices and how to combine these strategies to craft a pricing journey that feels valuable and persuasive. Through practical examples and real-world applications, you’ll discover how to price ethically and effectively to increase conversions.

Understanding Social Media Commerce

Building a Social Media Commerce Strategy

Tools and Techniques for Social Media Commerce

Future Trends and Best Practices in Social Media Commerce

In this module, you'll explore how to blend the expansive reach of social media platforms with the efficiency of e-commerce to create a powerful social media commerce strategy. You'll learn how to leverage these platforms to enhance customer engagement, streamline the buying process, and drive sales.

Introduction to Social Media Commerce - Course Assessment

Tap into the Power of Selling on Social Media and learn to build a thriving business with this free online course.

Introduction to Social Media Commerce

Imagine scrolling through your favourite social media feed and discovering a product you didn’t know you needed, but you instantly can’t live without it. With just a few taps, you’ve bought it without leaving the app. This is the magic of social media commerce—where browsing meets buying seamlessly. Discover how to harness this power for your business and master the art of turning social interactions into sales & building strategies that convert.

Introduction to Sales

Understanding Sales Processes

Sales Delivery

In this module, you will be introduced to the sales environment, learn about the use of IT in sales, manage time in the sales environment and calculate sales targets. Learn the principles of selling face to face, how to sell by both inbound and outbound telephone calls, and also how to process sales orders.

Customer service

Workplace Unity

Principles of eCommerce

In this module, you will be exposed to the concepts of sales presentations and demonstrations and approaches to managing clients' accounts, you will also be exposed to the rights and duties of the employee and the employer, learn about competitor analysis, and how to plan and execute online selling.

Introduction to Sales and Customer Service - Course assessment

Master the essential knowledge required to design and manage a sales and marketing system in this free online course.

Introduction to Sales and Customer Service

We cannot overemphasize the value of trained salespeople in organizations. Through them, businesses market their goods and services to potential clients. They help bridge the gap between potential customers' needs and the products and services offered by the business that can meet those needs. We designed this course to teach you how to establish consumer loyalty and trust and how to set up and operate an eCommerce store.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behaviour

Psychological Factors and Buying Behaviour

Societal Factors and Buying Behaviour

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Marketing and Consumer Behaviour - Course assessment

Learn about the buying behaviours in business-to-business and business-to-consumer markets with this free online course.

Marketing and Consumer Behaviour

With this free online course, you will learn about business buying behaviours and the differences between business-to-business (B2B) markets and business-to-consumer (B2C) markets. The course further provides lessons on the use of channels and channel partners in marketing products. You will also study the factors influencing these behaviours, and the stages of the buying process in both B2C and B2B markets. Learn all these and more.

Pricing Products Correctly

How to Ship Goods Effectively

Using Effective Packaging to Promote Your Brand

Finding a Suitable Manufacturing Partner

Setting up Suitable Payment Systems

This module explores the basic aspects of e-commerce. It teaches how to price your goods correctly and profitably and source for the right manufacturers, which in turn, can help reduce your workload. Further, you'll learn about Payment Service Providers and tips on safely and uniquely packaging your goods and promoting your brand.

Basics of E-Commerce—How to Sell Your Products Online - Course Assessment

Learn how to successfully market and sell goods online and grow your brand in this free online eCommerce course.

Basics of eCommerce: How to Sell Online

Are you an aspiring online trader or do you want to sharpen your current eCommerce skills? This course explores the basics of eCommerce and provides proven digital marketing, selling and distribution strategies. We explain how to set sensible prices, package your goods attractively and safely and select a suitable payment service. We also outline how to source goods and select a suitable manufacturing partner who can streamline your processes.

Tips to Build a Good Website

Selecting a Website Host and Domain Name

Designing a Mobile and Customer Friendly Website

Search Engine Optimization

Images for Your Website

In order to build and sustain your ideal customer base, you need a website that can broaden your reach as well as attract and retain your target audience. This module explores the strategies for achieving that aim. It guides you in choosing an ideal domain name and implementing other necessary functions of a good business website.

Building a Successful Business Website - Assessment

Learn how to grow your business by building the ideal commercial website in this free online course for entrepreneurs.

Building a Successful Business Website

The online marketplace is growing at a boundless rate and offers every kind of business a platform for greater success. This course explains how to build an effective commercial website. We show you how to make your business website attractive, easy to find online and simple to navigate. Most importantly, customers must be able to make purchases with ease. This course suits small business owners and entrepreneurs who want to harness the internet.

Introduction to WordPress and Elementor

How to Build Sales Page

Create a JV page

In this module, you will gain a basic understanding of WordPress and Elementor to create sales pages for free. We will start with their installation and introduce their many plugins, widgets, template library and many more. You will learn how to create landing pages, sales pages and high-converting sales funnels for your products.

How to Create Sales Funnels Using Elementor and WordPress - Course Assessment

This free online course will teach you how to create stunning landing pages and a high-converting sales funnel for free.

How to Create Sales Funnels Using Elementor and WordPress

Do you plan to sell your product on the internet? Have you considered keeping track of traffic as it progresses from leads to customers? We'll show you how to use WordPress and Elementor to build landing pages, sales pages and even entire high-converting sales funnels for your products, offers and services. By the end of this course, you will have the skills required to create exceptional and high-converting landing pages. Enrol now!

Surviving on Social Media

Conducting Online Giveaways

Social Advert Techniques

Working With Social Media Influencers

This module covers the basics of using social media platforms to attract new customers online. We explore how to create engaging content, develop social media strategies, and measure the effectiveness of efforts through analytics. We also review best practices for managing social media accounts and engaging with customers to drive business growth.

Customer Growth Strategies for Online Businesses - Course Assessment

Learn how to use social media marketing to build your eCommerce brand in this free online digital marketing course.

Customer Growth Strategies for Online Businesses

Billions of people use social media platforms, making them an essential marketing tool for online businesses looking to grow their customer base. This digital marketing course explains how to leverage these platforms to grow your business. We show you how to attract and retain customers through social media campaigns that drive engagement. We also discuss how third-party analytics help you measure the success of your marketing campaigns.

Get started with eBay eCommerce

Navigating the eBay Platform

Fundamentals of the eBay Product Management

This module explains how to use eBay to market your business. Acquire the knowledge you need to get started and use essential principles to apprehend everything from strategic branding to product specifics. You'll browse the Seller Hub and understand the 'Best Match' algorithm. And, you'll learn about the site policies that apply to your shop.

Managing your eBusiness on eBay

Processing Feedback & Returns

Strategies for Growing your Sales

This module provides the framework for establishing and managing an eBay online business. Begin by learning how to process purchase orders and deliver goods. You'll also learn to deal with complaints, product returns, and conflicts. Finish with a series of short video lectures that will teach you how to employ profit-boosting ideas and procedures.

A Beginner's Guide to Selling on eBay - Course Assessment

Begin your business by laying the foundations required to develop a thriving shop on eBay with this free online course.

A Beginner's Guide to Selling on eBay

This course is for you if you're new to eBay and want to make a name for yourself or if you're an experienced seller looking to increase your earnings. From start to finish, you'll discover everything there is to know about selling on eBay, the world's largest online marketplace. The training provided by our expert tutor presents a fantastic opportunity for anyone to learn how to sell things to eBay's 182 million active shoppers.

Fundamentals of Making Passive Income

Calculations and Planning

Generating Traffic

In this module, you will learn how to adopt the right mindset to make a 10K monthly income and discover why you must choose the passive income model. We cover list-building, email marketing and how to create the right image, including setting up your sales funnel and traffic plan.

Discover the Fast Track to Achieving $10K Monthly Income - Course Assessment

Learn how to develop a growth mindset and start earning $10,000 per month in passive income in this free online course.

Discover the Fast Track to Achieving $10K Monthly Income

Is it possible to make $10,000 per month after 90 days? This eCommerce course explains how to make money online with proven and effective digital marketing methods. We show you how to shape your mindset and remain motivated while you take daily actions that generate passive income. We explain how to build an email list, use email marketing and promote your offers to subscribers. We also establish the importance of knowing your figures and market.

Introduction and Welcome Message

Product Branding and Shopify

Designing Shopify Store

Dropshipping and Shopify - Module Assessment

This module will be providing an introduction to the business concepts of dropshipping and affiliate marketing. An analysis of the type of products that the user can choose and how to effectively market that product to the consumers will be provided. A description of the Shopify platform and how to use it will also be presented.

Finding a Supplier

Adding Products and Page Design

Shipping and Delivery

Setting up Pages

Affiliate Marketing Campaign

Suppliers and Affiliate Marketing - Module Assessment

This module will be looking at the process of finding suppliers for your store and how to add a bigger product portfolio. The learner will also be provided with a description of how to successfully market their affiliate marketing campaign and set up a competitive pricing policy.

Setting up Programs

Managing the Settings Page

Customizing Creatives

Adding Affiliates Using UpPromote

Programs, Settings and Creatives - Module Assessment

This module provides information regarding the various sales and discount programs that are offered with dropshipping and affiliate marketing. An analysis of using pictures and videos using and allowing affiliates to promote the users' products will also be provided. Setting up email IDs and processing payments will also be discussed.

Dropshipping and Affiliate Marketing - Course Assessment

Learn the modern business concepts of dropshipping and affiliate marketing in this free online course on Alison.com.

Dropshipping and Affiliate Marketing

Are you looking to take advantage of modern eCommerce practices for your business? Do you want to learn advanced business models to boost revenue and your customer base? Look no further. This course on dropshipping and affiliate marketing will equip you with the right tools and techniques. It will help you establish and revolutionise your ideas or business into a modern entity. So don't waste time and dive right in!

Developing Great User Experience

Introduction to Information Architecture

Improve Your Mobile Store’s UX

Introduction to Business Accessibility

Business Accessibility Design

This module explores the importance of good UX (User Experience) design, Information Architecture, and Business Accessibility and the strategies for achieving them. It shows how business websites and apps can be designed to suit those living with disabilities as well as others who seek more convenient ways to browse items and make purchases.

Principles of User Experience and Business Accessibility - Course Assessment

Learn how to grow your online business by providing an enticing, accessible user experience in this free online course.

Principles of User Experience and Business Accessibility

A well-designed website or application provides an enjoyable user experience (UX) for potential customers and is crucial to any online business. This UX design course shows you how to reach and satisfy more customers and increase your market share. We provide effective information architecture (IA) techniques that let you organise information properly and improve business accessibility by allowing people with disabilities to access your site.

Course Introduction

Creating Your Shopify Account

Getting Inventories

Adding Products to Shopify

In this module, you will be introduced to Shopify and its various benefits for e-commerce and how to create and set up a Shopify account. This module goes on to show you how to navigate the Shopify dashboard to see your total visit for the day, a summary of your activities and more. You will explore the process of adding Shopify products to Amazon catalog, how you can prepare and send inventories to Amazon FBA and how to create a product collection and add it to a Shopify store.

Analytics and Tracking

Additional Settings and Features

Fulfilling Customer Orders

Marketing and Promotion

In this module, you will be taught how to analyse your traffic volume, sources, demographics and tons of other data for your Shopify store. You will be shown how to install Facebook pixel to your Shopify store and create a Google Analytics code to add to your Shopify store. You will then be taught how to analyze and track your customer store visits using Google Analytics and the Facebook pixel. Furthermore, you will learn how to create a custom domain name for your Shopify store.

Course Assessment - How To Build A Shopify Store - Masterclass

Learn how to use Shopify to start a successful e-commerce store from start to finish in this free online course.

How To Build A Shopify Store Masterclass

This free online Shopify course will guide you through all the key processes involved in creating an e-commerce store with Shopify. You will be shown how to create collections, install and customize a theme and add products to your Shopify store as well as basic data analysis, paid advertising, and content marketing methods that will help you upgrade your business to the next level in order to take advantage of the age of online shopping.

Get started with Shopify

Introduction to Shopify dashboard

Customize and activate your theme

Adding collections to store

Adding products

Adding menu items and Settings tabs

Shopify Apps and fulfilling orders

This module provides you with an introduction to what you will cover throughout the course. Using a step-by-step process you will see how to create a site. Also, the topic will demonstrate to you how to create a domain name. Finally, the videos will show you how to build and modify theme views, furthermore, it will show you the look of your site.

Shopify Tutorial for Beginners - Course assessment

This free online course is a basic Shopify tutorial that describes the essential functions of the e-commerce site.

Shopify Tutorial for Beginners

Shopify is a complete e-commerce platform designed to help you sell products online. We provide you with an understanding of Shopify and what it can do for you and discuss all the features of the platform. We provide information to assist you in creating a plan and using the dashboard. We explain how to add a theme to your Shopify page. This course helps small business owners learn how to find and satisfy customers using this popular site.

Starting Your Shopify Business

Building Your Shopify Store

Managing Your Shopify Store

This module will walk you through the pathway of creating and running your first Shopify store. You will learn to develop a brand for your business, personalize, and manage your Shopify eCommerce site to expand your startup.

How to Start an eCommerce Business Using Shopify - Course assessment

Gain knowledge about launching, expanding and managing a Shopify business in this free online course.

How to Start an eCommerce Business Using Shopify

Do you want to sell online but don't know how to get started? This course will teach you how to utilise Shopify and develop your first e-commerce store. You'll learn how to create a brand for your business and conduct product research. Then discover how to establish your Shopify site by modifying your theme, generating and arranging items, adding payment methods, determining shipping prices and applying the best marketing strategies.

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