Learning Outcomes

Making the Best Use of SMS Marketing

Mobile App Engagement

Understanding App Promotion

Making Your Mobile App Work For Your Users

Lesson Summary

In this module, you will learn about SMS marketing and how to optimise your app store landing page for increased discoverability. We will also examine the impact of mobile install ads on app engagement and visibility. You will recognise the value of developing and testing apps on low-end devices and in different network environments.

Promoting User Engagement on Mobile Applications - Course Assessment

Learn how to boost user engagement for mobile apps and improve app store optimisation in this free online course.

Promoting User Engagement on Mobile Applications

Mobile apps have firmly established themselves in our daily lives thanks to their ability to offer entertainment and valuable services. This development course will equip you with strategies to enhance user engagement on mobile platforms. It provides practical insights for creating a user-centric mobile app experience, from leveraging SMS marketing to understanding app promotion and optimising app store landing pages for more downloads.

Developing and Launching Apps

Monetising your App

App Store Optimization

In this module, you will be introduced to the business of mobile applications and successful strategies for overcoming common challenges. You will learn how to price-paid apps and monetize a free one using Ads and in-app purchases. Finally, you will be introduced to App Store Optimisation and learn to manage app listings for better store rankings.

Mobile Action Tool

Designing your App to Ensure Virality

Creating an Effective Landing Page

In this module, you will be exposed to diverse tools, tricks, and techniques for promoting your app to make it take off. You will also be introduced to Mobile Action, and similar tools for collecting and analyzing data from your app, to assess your app's performance. You will also learn to create effective landing pages and manage app reviews.

App Case Studies

Social Media Automation

Publicizing your Mobile Apps

In this topic, you would learn about optimizing your App's landing page, by learning from the success and shortcomings of some sample listings. You will also learn to automate the process of marketing your app on Facebook, Twitter, and YouTube. Finally, you will learn to use various media forms to gain publicity for your application.

How to Market your Mobile Applications – Course assessment

Learn proven strategies for marketing and earning income for your mobile apps in this free online course.

How to Market Your Mobile Applications

No matter how relevant or well designed a mobile application is, the number of downloads, users and revenue is determined by how well you market it. This course covers every step in marketing a mobile app, from successful methods for designing and launching apps to techniques for gaining, retaining and monetising users. You will also learn to leverage social media and various other ways to gain needed publicity for your application.

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