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Sales & Marketing
Digital Advertising and Marketing 201
time4-5hrs
timebeginner level
Digital marketing is a huge industry which if used right can take a business from zero to a hundred in no time. This free online digital marketing certification on digital marketing and programmatic advertising gives a more in-depth explanation of the complex world of digital marketing and advertising and explores the procedures that occur every day to deliver trillions of ads on billions of digital devices including ad fraud and viewability.
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Digital Advertising and Marketing 201
Learn the aspects of programmatic advertising, ad fraud, and the future of digital marketing in this free online course.
Digital marketing is a huge industry which if used right can take a business from zero to a hundred in no time. This free online digital marketing certification on digital marketing and programmatic advertising gives a more in-depth explanation of the complex world of digital marketing and advertising and explores the procedures that occur every day to deliver trillions of ads on billions of digital devices including ad fraud and viewability.
checked1Course description
checked1Course module
A short ad will play before each lesson.
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Module 1
5 Lessons
Programmatic Advertising
This module introduces programmatic advertising and real-time bidding (RTB). It illustrates the waterfall method of advertising and header bidding. Also, this module discusses how publishers increase revenue from their Ad inventory. It explores standard kit development (SDK) and mobile trends.
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1.Learning Outcomes
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2.Programmatic Advertising & Real Time Bidding (RTB)
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3.Waterfalls and Header Bidding
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4.Mobile - SDKs & Consumer Trends
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5.Lesson Summary
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Module 2
5 Lessons
Verification and Data Collection
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Module 3
1 Lessons
Course assessment
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