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Sales & Marketing
Essentials of Digital Marketing and Lead Generation
6-10hrs
beginner levelThis free online course will provide you with a comprehensive guide to leverage online tools to generate traffic to your business. You will learn how to create a business website and about the importance of online surveys. We will also take you through the mechanics of Search Engine Optimization (SEO) and its benefits to small business owners, with a particular focus on lead generation. Sign up now and learn these invaluable skills.
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Essentials of Digital Marketing and Lead Generation
Learn to apply essential digital marketing skills like SEO and WordPress for lead generation in this free online course.
This free online course will provide you with a comprehensive guide to leverage online tools to generate traffic to your business. You will learn how to create a business website and about the importance of online surveys. We will also take you through the mechanics of Search Engine Optimization (SEO) and its benefits to small business owners, with a particular focus on lead generation. Sign up now and learn these invaluable skills.
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
Starter Guide to Digital Marketing
This module focuses on the overview of digital marketing. You will learn about the concept of buyer persona along with how to create it for your business. You will also learn about generating online traffic, how to convert the traffic to sales, and the importance of sharing online surveys with your customers.
1.Learning Outcomes
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2.Introduction to Digital Marketing
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3.Creating Buyer Persona to Win More Business
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4.Building and Sharing Online Surveys
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5.Lesson Summary
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Module 28 Lessons
Digital Infrastructure Domain, Hosting & Website
Module 36 Lessons
Creating a Business Website With WordPress
Module 45 Lessons
Paid Marketing and SEO
Module 51 Lessons
Course assessment
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