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Sales & Marketing
Diploma in Marketing Essentials
10-15hrs
beginner levelIn this free online course, you will learn how to satisfy customer needs through the marketing mix. The vital ingredients needed for effective marketing management will be highlighted and you will examine key elements such as global trade strategies, modern techniques for sales forecasting, market segmentation and customer acquisition. By completing this course, you will learn to become more productive as a marketing or sales manager.
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Diploma in Marketing Essentials
Master effective marketing techniques and global sales management by taking this free online course.
In this free online course, you will learn how to satisfy customer needs through the marketing mix. The vital ingredients needed for effective marketing management will be highlighted and you will examine key elements such as global trade strategies, modern techniques for sales forecasting, market segmentation and customer acquisition. By completing this course, you will learn to become more productive as a marketing or sales manager.
Course description
Course moduleA short ad will play before each lesson.
Module 18 Lessons
Creating Customer Relationships and Value
In this module, you will learn how to build strong customer relationships and value through marketing. You will also learn how marketing benefits the different stakeholders of society, the elements of an organization's foundation, the concept of social responsibility and the factors influencing marketing decisions will also be discussed.
1.Learning Outcomes
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2.Marketing Mix Factors and Consumer Needs
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3.How Customer Relationships are Built
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4.Marketing and Organizational Strategies
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5.Strategic Marketing Process
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6.Market Environmental Scanning
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7.Ethical Behavior and Social Responsibility in Marketing
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8.Lesson Summary
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Module 27 Lessons
Understanding Consumer Behaviour
Module 31 Lessons
Diploma in Marketing Essentials - First Course Assessment
Module 44 Lessons
Marketing Research
Module 55 Lessons
Market Segmentation
Module 61 Lessons
Diploma in Marketing Essentials - Second Course Assessment
Module 71 Lessons
Course assessment
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